Brand Campaign Brief Development Form
Unlock Best Smarter Advertising Campaign That Converts
1. Brand Identity
- Brand Name:
- Tagline / Hook: Stop wasting money on guesswork. Discover what’s already working in your niche—and launch ads that convert.
- Core Offer: Smarter ad campaigns powered by research, automation, and optimization tools for Facebook, Instagram, LinkedIn, Bing, and Google.
- Unique Value Proposition (UVP): With AppIntegration + QR Video Code Tech, brands move from static ads to interactive, trackable, and revenue-driving campaigns.
2. Campaign Objectives
☑ Acquire new clients across digital platforms.
☑ Build an engaged email subscriber base with autoresponder integration.
☑ Drive direct conversions via marketplace storefront checkout.
☑ Leverage QR Video Codes for interactive OOH → Scan, Watch, Subscribe, Buy.
☑ Enhance brand visibility and measurable ROI across channels.
3. Target Audience
- Primary: Businesses, startups, e-commerce owners, agencies.
- Secondary: Marketing managers, entrepreneurs, coaches, consultants.
- Pain Points:
- Wasting money on non-performing ads.
- Lack of insight into what works in their niche.
- Manual, time-consuming campaign testing.
- Desired Outcome: Automated, optimized, proven ad strategies that convert.
4. Messaging & Creative Direction
- Headline: Unlock Best Smarter Advertising Campaign That Converts.
- Subheadline: Research. Automate. Optimize. Convert.
- Hook: Stop wasting money on guesswork — launch smarter ads today.
- Tone: Bold, results-driven, engaging, and solution-focused.
5. Content & Media Options
Choose deliverables to amplify engagement and conversion:
- Explainer Video — introduce smarter ad campaigns with QR Video Code integration.
- Tutorial Video — step-by-step walkthrough of AppIntegration features.
- Promo Video — attention-grabbing short for social media.
- Case Study Video — show real campaign success stories.
- OOH Integration: Convert static billboards/posters into QR Video Code activations (scan → watch video → opt-in via autoresponder → checkout on marketplace storefront).
6. Technology & Integration
- QR Video Code Tech: Embed codes on OOH, packaging, flyers, and social posts.
- Email List Building: Automated opt-in forms triggered by QR scan.
- Autoresponder Integration: Connect with Mailchimp, ConvertKit, ActiveCampaign, etc.
- Marketplace Storefront Checkout: Enable direct sales after scan/watch → buy.
- Cross-Platform Deployment: Campaigns optimized for Facebook, Instagram, LinkedIn, Bing, and Google.
7. Funnel Flow
OOH / Social / Digital Ads → QR Scan → Watch Explainer/Promo → Email Capture → Autoresponder Sequence → Marketplace Checkout → Conversion & Retargeting.
8. Key Deliverables
- Campaign Strategy & Funnel Blueprint
- Ad Copy + Creative Assets
- Video Explainer / Tutorial / Promo (as selected)
- QR Video Code Designs (OOH & digital)
- Email Sequence + Autoresponder Setup
- Marketplace Storefront Integration
- Analytics Dashboard for Conversion Tracking
9. Success Metrics (KPIs)
- Ad CTR % across platforms
- Lead capture growth (email list size)
- Conversion % (scan → checkout)
- ROI per channel (FB, IG, LinkedIn, Bing, Google, OOH)
- Engagement lift vs. static ads
10. Call to Action (Internal)
✔ Approve creative direction.
✔ Select video package (explainer, tutorial, promo, case study).
✔ Confirm autoresponder + storefront integrations.
✔ Launch test ads & QR Video Code OOH campaign.