COMPREHENSIVE CLIENT DISCOVERY ASSESSMENT
Discover the Intelligence Behind Your Next Marketing Decision.
The Intelligence Layer for Modern Marketing & Advertising
1. WELCOME
Your Marketing May Have More Intelligence Than You Think.
Your organization may already have:
- marketing data;
- customer information;
- consumer research;
- audience insights;
- agency strategies;
- media plans;
- campaign reports;
- analytics;
- CRM data;
- sales information;
- location intelligence;
- competitive information;
- creative assets;
- digital performance data;
- technology platforms;
- multiple agencies and solution partners.
But having information is not the same as having connected intelligence.
The critical question is:
Can your organization consistently turn what it knows into better marketing and advertising decisions?
The Dinet Comms™ Marketing Intelligence OS Discovery Assessment is designed to help you find out.
This assessment examines the intelligence, capabilities, data, processes, agencies, technology, and decision systems supporting your marketing and advertising.
It helps identify:
WHAT YOU KNOW
WHAT YOU DON’T KNOW
WHAT IS MISSING
WHAT IS DISCONNECTED
WHERE OPPORTUNITY MAY EXIST
WHAT SHOULD BE INVESTIGATED NEXT
And, where appropriate:
WHAT INTELLIGENCE SERVICE COULD HELP YOU MOVE FORWARD
2. THE PROMISE
This is not a generic marketing health check.
It is an Enterprise Marketing Intelligence Discovery Assessment designed around the complete marketing decision journey.
It examines:
Strategy → Market → Consumer → Audience → Competition → Brand → Location → Creative → Media → Retail Media → Digital → AI → Investment → Performance → Measurement → Lifecycle → Transformation → Decision
You may discover that the issue is not that you need more data.
You may discover that:
Your existing intelligence is fragmented.
Your agencies are not fully connected.
Your measurement does not answer the decisions management needs to make.
Your audience understanding is incomplete.
Your investment decisions are not sufficiently evidence-led.
Your marketing intelligence is not reaching the boardroom.
Or you may discover that important capabilities are already working well.
The objective is to find out.
3. HOW TO COMPLETE THE ASSESSMENT
For each statement, select the response that best describes your current situation.
RESPONSE SCALE
1 — NOT IN PLACE
We do not currently have this capability.
2 — LIMITED
Some activity exists, but it is inconsistent or incomplete.
3 — DEVELOPING
The capability exists and is being developed.
4 — ESTABLISHED
The capability is established and regularly used.
5 — ADVANCED
The capability is integrated, evidence-led and continuously improved.
N/A — NOT APPLICABLE
Not relevant to our organization.
Where useful, provide supporting information or upload relevant documents.
4. SECTION A — BUSINESS & STRATEGIC ALIGNMENT
Core question:
Do your marketing decisions begin with clearly defined business outcomes?
A1. Business Objectives
- Are your business growth objectives clearly defined?
- Are marketing objectives explicitly linked to business objectives?
- Are advertising objectives linked to measurable business outcomes?
- Are strategic priorities understood across marketing and agency teams?
- Are decision-makers aligned on what marketing is expected to accomplish?
- Are marketing investments evaluated against strategic priorities?
- Can management clearly explain why current marketing investments are being made?
- Are marketing decisions based on evidence rather than primarily on precedent or intuition?
Strategic Diagnostic
What is your most important marketing or advertising decision over the next 6–12 months?
What business outcome must that decision influence?
5. SECTION B — MARKET INTELLIGENCE
Core question:
How well do you understand the market in which you compete?
- Do you have current market-size information?
- Do you understand market growth or contraction?
- Do you track category trends?
- Do you understand major demand drivers?
- Do you understand market barriers?
- Do you monitor emerging opportunities?
- Do you monitor market disruption?
- Do you have market-entry or expansion intelligence?
- Do you understand geographic differences within your market?
- Do you regularly update your market intelligence?
Discovery Questions
What markets are you currently serving?
Which new markets are you considering?
What market question do you wish you had a clearer answer to?
6. SECTION C — CONSUMER INTELLIGENCE
Core question:
How deeply do you understand the people whose needs your business serves?
- Do you have current consumer research?
- Do you understand consumer needs and motivations?
- Do you understand purchase barriers?
- Do you understand changing consumer behaviors?
- Do you track shifts in consumer expectations?
- Do you understand unmet consumer needs?
- Do you identify emerging consumer segments?
- Do you integrate qualitative and quantitative consumer evidence?
- Do consumer insights influence advertising strategy?
- Are consumer insights regularly refreshed?
Key Question
What do you believe your customers or consumers want that your competitors may not fully understand?
7. SECTION D — AUDIENCE INTELLIGENCE
Core question:
Do you know who matters most—and why?
- Are priority audiences clearly defined?
- Are audiences segmented beyond basic demographics?
- Do you understand audience motivations?
- Do you understand audience behaviors?
- Do you understand purchase intent?
- Do you understand audience barriers?
- Do you identify high-value audiences?
- Do you understand audience overlap?
- Do you identify underserved audiences?
- Can you connect audience intelligence to media decisions?
- Can you connect audience intelligence to creative strategy?
- Can you connect audience intelligence to customer lifecycle stages?
Audience Challenge
Who is your highest-priority audience today?
Why is this audience strategically important?
What do you still not know about this audience?
8. SECTION E — COMPETITIVE INTELLIGENCE
Core question:
Do you understand where competitors are moving—and where opportunity may exist?
- Do you maintain current competitor profiles?
- Do you monitor competitor advertising?
- Do you monitor competitor positioning?
- Do you monitor competitor media activity?
- Do you monitor competitor offers?
- Do you monitor competitor geographic expansion?
- Do you identify competitive white space?
- Do you track meaningful competitive signals?
- Do you distinguish observed competitor activity from assumptions about competitor intent?
- Do competitive insights influence strategic decisions?
Competitive Question
Which competitor concerns you most—and what specifically concerns you?
9. SECTION F — BRAND INTELLIGENCE
Core question:
Do you know how your brand is performing in the minds and behavior of your market?
- Is your brand positioning clearly defined?
- Is brand differentiation clearly articulated?
- Do you track awareness?
- Do you track consideration?
- Do you track preference?
- Do you track brand associations?
- Do you understand brand strengths and vulnerabilities?
- Do you monitor brand perception by audience?
- Do you monitor brand perception by geography?
- Do you connect brand metrics with marketing investment?
- Do you connect brand health with commercial outcomes?
Brand Question
What do you most want your market to believe, feel, or do differently about your brand?
10. SECTION G — STRATEGIC ADVERTISING INTELLIGENCE
Core question:
Is there a clear strategic bridge between the business objective and the advertising?
- Is the role of advertising clearly defined?
- Is the advertising problem clearly articulated?
- Is the target audience strategically prioritized?
- Is the consumer insight evidence-based?
- Is the strategic proposition differentiated?
- Is the campaign architecture clear?
- Are channel roles strategically defined?
- Are creative and media decisions connected?
- Are strategic assumptions documented?
- Can your team explain why the proposed advertising strategy should work?
Strategic Challenge
What is the single biggest advertising problem you are trying to solve?
11. SECTION H — CREATIVE STRATEGY & INTELLIGENCE
Core question:
Is your creative strategy driven by intelligence rather than simply creative preference?
- Is there a clearly defined creative strategy?
- Is creative strategy linked to audience insight?
- Is creative differentiation evaluated?
- Are creative territories tested?
- Are creative hypotheses documented?
- Is creative effectiveness measured?
- Do you monitor creative fatigue?
- Do you adapt creative by audience?
- Do you adapt creative by market?
- Do you use systematic creative experimentation?
- Are AI-generated creative opportunities evaluated strategically?
Creative Question
What is your biggest concern about your current creative output?
12. SECTION I — LOCATION ADVERTISING INTELLIGENCE
Core question:
Do you know where your highest-value advertising opportunities are?
- Do you understand audience geography?
- Do you understand customer geography?
- Do you understand demand zones?
- Do you understand competitor geography?
- Do you use catchment or trade-area analysis?
- Do you use location-based audience intelligence?
- Do you evaluate OOH opportunities geographically?
- Do you evaluate retail locations geographically?
- Do you use geographic market opportunity analysis?
- Do location insights influence advertising investment?
- Do you measure performance geographically?
Location Question
Where do you believe your greatest geographic opportunity exists?
What evidence supports that belief?
13. SECTION J — MEDIA & PROGRAMMATIC ADVERTISING
Core question:
Are your media decisions based on audience, business, and performance intelligence?
- Are media objectives clearly defined?
- Are channel roles clearly established?
- Is media allocation evidence-led?
- Is reach evaluated appropriately?
- Is frequency managed?
- Is audience quality considered alongside volume?
- Are programmatic opportunities evaluated?
- Are media efficiencies monitored?
- Is media performance connected to business outcomes?
- Are media investment decisions continuously optimized?
14. SECTION K — RETAIL MEDIA INTELLIGENCE
Core question:
Are you prepared to understand and exploit the intelligence emerging from retail and commerce environments?
- Do you use retail media?
- Do you understand retailer audience data?
- Do you evaluate retail media inventory?
- Do you connect retail media to purchase behavior?
- Do you measure retail media effectiveness?
- Do you integrate retail media with broader media strategy?
- Do you understand online/offline retail signals?
- Do you identify retailer-specific audience opportunities?
- Do you compare retail media performance with other channels?
- Do you have a retail media measurement framework?
Retail Media Question
Which retail or commerce environments are strategically important to your growth?
15. SECTION L — DIGITAL & PERFORMANCE ADVERTISING
Core question:
Can you see what happens between advertising exposure and commercial action?
- Are digital campaigns connected to business objectives?
- Is conversion tracking reliable?
- Is funnel performance monitored?
- Are landing experiences evaluated?
- Are acquisition costs monitored?
- Are conversion rates monitored?
- Is customer quality evaluated?
- Are digital channels compared consistently?
- Is performance optimized continuously?
- Are digital insights fed back into strategy?
16. SECTION M — AI ADVERTISING INTELLIGENCE
Core question:
Are you using AI strategically—or simply using AI tools?
- Do you have an AI advertising strategy?
- Do you use AI for audience analysis?
- Do you use AI for competitive analysis?
- Do you use AI for creative development?
- Do you use AI for media intelligence?
- Do you use AI for performance analysis?
- Do you use AI for scenario planning?
- Do you use AI for marketing decision support?
- Do you have AI governance?
- Do you validate AI-generated outputs?
- Do you have human approval controls?
- Do you identify opportunities for AI-enabled marketing transformation?
AI Question
Where do you believe AI could create the greatest marketing advantage for your organization?
17. SECTION N — AI SEARCH & DISCOVERY INTELLIGENCE
Core question:
Can customers and AI systems discover your brand when they search for solutions?
Assess your readiness across:
- Search visibility
- AI-search visibility
- Answer-engine visibility
- Brand/entity discoverability
- Content authority
- Structured information
- Citation potential
- Semantic relevance
- Brand consistency
- AI-platform discoverability
- Competitive search visibility
- Generative search monitoring
Discovery Question
When a prospective customer asks an AI system for a solution in your category, do you know whether your brand appears?
☐ Yes
☐ No
☐ Not sure
18. SECTION O — CUSTOMER LIFECYCLE INTELLIGENCE
Core question:
Do you understand the customer journey from discovery to loyalty and growth?
Assess:
DISCOVER → ATTRACT → ENGAGE → CONVERT → EXPERIENCE → RETAIN → LOYAL → GROW → LEARN → DECIDE
- Can you identify customers at each lifecycle stage?
- Can you measure acquisition?
- Can you measure engagement?
- Can you measure conversion?
- Can you measure retention?
- Can you measure loyalty?
- Can you measure customer value?
- Do you understand churn?
- Do you identify cross-sell opportunities?
- Do you identify upsell opportunities?
- Do you connect advertising to lifecycle intelligence?
- Do lifecycle insights influence marketing investment?
19. SECTION P — MARKETING MIX MODELING
Core question:
Can you understand how different marketing investments contribute to business outcomes?
- Have you conducted Marketing Mix Modeling?
- Do you have sufficient historical marketing data?
- Do you have reliable business outcome data?
- Can you distinguish media from non-media effects?
- Can you account for seasonality?
- Can you account for market changes?
- Can you evaluate channel contribution?
- Can you estimate diminishing returns?
- Can you model alternative investment scenarios?
- Can you use MMM to inform budget allocation?
Where MMM is not currently available, determine whether the organization has the data maturity to develop it.
20. SECTION Q — INCREMENTALITY & EXPERIMENTATION
Core question:
Can you determine what marketing actually caused—not merely what happened after marketing?
- Do you conduct controlled experiments?
- Do you conduct geo experiments?
- Do you use holdout groups where appropriate?
- Do you test incremental impact?
- Do you distinguish attribution from incrementality?
- Do you measure causal lift?
- Do you document experimental design?
- Do you evaluate confidence intervals or uncertainty?
- Do experiment results influence budget decisions?
- Do experiments feed broader measurement models?
21. SECTION R — MARKETING ANALYTICS & INTELLIGENCE
Core question:
Can your analytics answer management’s most important questions?
- Is marketing data centralized or connected?
- Are data definitions consistent?
- Are campaign metrics standardized?
- Can you compare channels?
- Can you compare audiences?
- Can you compare markets?
- Can you compare campaigns?
- Can you connect marketing activity to revenue?
- Can executives access decision-relevant insights?
- Can analysts trace insights back to source data?
- Are analytics sufficiently timely for optimization?
- Can the system identify anomalies?
22. SECTION S — MEASUREMENT, ATTRIBUTION & ROI
Core question:
Can you credibly explain what your marketing investment is producing?
- Are KPIs clearly defined?
- Are KPIs linked to business outcomes?
- Is attribution methodology documented?
- Are attribution limitations understood?
- Are online and offline outcomes connected?
- Is customer value incorporated?
- Is CAC monitored?
- Is ROAS monitored?
- Is ROI evaluated where appropriate?
- Is incrementality considered?
- Is MMM considered where appropriate?
- Are measurement gaps communicated to executives?
23. SECTION T — INVESTMENT & BUDGET INTELLIGENCE
Core question:
Do you know where your next marketing dollar, naira, pound, euro, or other unit of investment should be considered?
- Is budget allocation evidence-based?
- Are investment scenarios modeled?
- Are marginal returns considered?
- Are opportunity costs considered?
- Is budget concentration monitored?
- Are underinvestment opportunities identified?
- Is waste identified?
- Are geographic allocations optimized?
- Are audience allocations optimized?
- Are media allocations optimized?
24. SECTION U — AGENCY & PARTNER ECOSYSTEM
Core question:
Are your agencies and solution partners working as an intelligent ecosystem?
List your current partners:
| Partner | Role | Scope | Current KPI | Key Challenge |
|---|---|---|---|---|
Assess:
- Are responsibilities clearly defined?
- Are agency roles complementary?
- Is duplication identified?
- Are information flows effective?
- Are agencies working from a common strategic direction?
- Are agencies measured consistently?
- Are partners given sufficient intelligence?
- Is there a clear escalation process?
- Are partner dependencies understood?
- Can Dinet Comms™ intelligence complement your existing ecosystem?
25. SECTION V — MARKETING TRANSFORMATION
Core question:
Is your marketing organization equipped for the next generation of intelligent marketing?
Assess:
- Operating model
- Talent
- Skills
- Data
- Technology
- AI
- Governance
- Measurement
- Workflow
- Agency model
- Partner ecosystem
- Decision rights
- Automation
- Organizational learning
- Transformation readiness
Transformation Question
What must change in your marketing organization over the next 12–36 months?
26. SECTION W — DECISION INTELLIGENCE
Core question:
Does your organization know what decision to make next?
- Are strategic decisions clearly documented?
- Does evidence support decisions?
- Are assumptions identified?
- Are alternative options considered?
- Are trade-offs documented?
- Are decision owners clear?
- Are decisions reviewed after implementation?
- Are lessons captured?
- Are previous decisions accessible?
- Does marketing intelligence feed executive decision-making?
27. SECTION X — DATA & EVIDENCE READINESS
Identify the availability of:
☐ Market research
☐ Consumer research
☐ Customer data
☐ CRM data
☐ Sales data
☐ E-commerce data
☐ Media data
☐ Digital analytics
☐ Social data
☐ Search data
☐ Location data
☐ Competitor data
☐ Brand tracking
☐ Creative testing
☐ Retail data
☐ Retail media data
☐ Financial data
☐ Marketing budgets
☐ Campaign performance
☐ Agency reports
☐ Experimentation data
☐ MMM data/model
☐ AI/search visibility data
Data Question
What is the single most valuable dataset your organization currently has but is not fully exploiting?
28. SECTION Y — THE FRAGMENTATION TEST
Rate the following:
| Intelligence Area | Connected | Partially Connected | Fragmented | Unknown |
|---|---|---|---|---|
| Business Objectives | ☐ | ☐ | ☐ | ☐ |
| Market | ☐ | ☐ | ☐ | ☐ |
| Consumer | ☐ | ☐ | ☐ | ☐ |
| Audience | ☐ | ☐ | ☐ | ☐ |
| Competition | ☐ | ☐ | ☐ | ☐ |
| Brand | ☐ | ☐ | ☐ | ☐ |
| Location | ☐ | ☐ | ☐ | ☐ |
| Creative | ☐ | ☐ | ☐ | ☐ |
| Media | ☐ | ☐ | ☐ | ☐ |
| Retail Media | ☐ | ☐ | ☐ | ☐ |
| Digital | ☐ | ☐ | ☐ | ☐ |
| AI | ☐ | ☐ | ☐ | ☐ |
| Investment | ☐ | ☐ | ☐ | ☐ |
| Analytics | ☐ | ☐ | ☐ | ☐ |
| Measurement | ☐ | ☐ | ☐ | ☐ |
| Customer Lifecycle | ☐ | ☐ | ☐ | ☐ |
| Transformation | ☐ | ☐ | ☐ | ☐ |
| Decision-Making | ☐ | ☐ | ☐ | ☐ |
29. THE THREE MOST IMPORTANT GAPS
GAP 1
What is the biggest intelligence gap affecting your marketing decisions?
GAP 2
What is the biggest capability gap?
GAP 3
What is the biggest measurement or evidence gap?
30. THE THREE BIGGEST OPPORTUNITIES
OPPORTUNITY 1
OPPORTUNITY 2
OPPORTUNITY 3
31. YOUR MOST IMPORTANT DECISION
What marketing decision are you currently struggling to make?
Why is this decision important?
What happens if you delay the decision?
What information would make the decision easier?
32. WHAT WOULD YOU LIKE DINET COMMS™ TO HELP YOU WITH?
Select all that apply:
☐ Marketing Intelligence Audit
☐ Strategic Advertising Intelligence
☐ Consumer Intelligence
☐ Audience Intelligence
☐ Market Intelligence
☐ Competitive Intelligence
☐ Brand Intelligence
☐ Location Advertising Intelligence
☐ Creative Strategy & Intelligence
☐ Media Strategy
☐ Programmatic Advertising Intelligence
☐ Retail Media Intelligence
☐ AI Advertising Intelligence
☐ AI Search & Discovery Intelligence
☐ Digital & Performance Advertising
☐ Marketing Analytics
☐ Attribution Assessment
☐ Incrementality Assessment
☐ Marketing Mix Modeling
☐ Customer Lifecycle Intelligence
☐ Budget & Investment Intelligence
☐ Agency & Partner Ecosystem Assessment
☐ Marketing Transformation & Advisory
☐ Campaign Intelligence
☐ Executive/Boardroom Decision Intelligence
☐ Full Marketing Intelligence OS
☐ Not sure — help us identify the priority
33. ENGAGEMENT PREFERENCE
What type of support are you looking for?
☐ Discovery Assessment
I want to understand where the gaps and opportunities are.
☐ Standalone Intelligence Commission
I need help with one specific business or marketing question.
☐ Campaign Intelligence
I need strategic intelligence for a specific campaign.
☐ Strategic Advisory
I need senior-level marketing and advertising decision support.
☐ Transformation
I want to improve our marketing operating model and intelligence capabilities.
☐ Full Marketing Intelligence OS
I want an integrated intelligence environment.
☐ Not sure
Help us determine the appropriate starting point.
34. EXISTING AGENCY COLLABORATION
Do you currently work with external agencies or solution partners?
☐ Yes
☐ No
☐ Some functions are internal
If yes, which capabilities are represented?
☐ Creative
☐ Media
☐ Digital
☐ PR
☐ Social
☐ Programmatic
☐ Research
☐ Analytics
☐ Technology
☐ CRM
☐ E-commerce
☐ Retail Media
☐ OOH
☐ Other
Would you like Dinet Comms™ to work alongside your existing partners?
☐ Yes
☐ No
☐ Open to discussion
Dinet Comms™ principle:
COOPERATE. CONNECT. COORDINATE. COMPLEMENT. DON’T DISPLACE.
35. CLIENT INFORMATION
Organization:
Industry:
Primary market(s):
Country/countries:
Products/services:
Your role:
Name:
Email:
Phone:
Preferred contact method:
36. OPTIONAL DOCUMENT UPLOAD
For a deeper assessment, upload any relevant materials:
☐ Marketing strategy
☐ Brand strategy
☐ Advertising brief
☐ Campaign plan
☐ Media plan
☐ Agency proposal
☐ Consumer research
☐ Audience research
☐ Market research
☐ Competitor analysis
☐ Analytics report
☐ Performance report
☐ Budget
☐ Sales data
☐ Customer data
☐ Other
Why upload?
The more relevant evidence available, the more precisely Dinet Comms™ can distinguish:
FACTS → ASSUMPTIONS → GAPS → CONTRADICTIONS → OPPORTUNITIES → POTENTIAL ACTIONS
37. ASSESSMENT OUTPUT
After submission, the Dinet Comms™ Marketing Intelligence OS should generate an appropriate:
CLIENT INTELLIGENCE DISCOVERY REPORT
Containing:
1. Executive Summary
What the assessment reveals.
2. Intelligence Readiness
Current capability profile.
3. Intelligence Gaps
What is missing or disconnected.
4. Capability Gaps
What capabilities may require strengthening.
5. Data & Evidence Readiness
What information is available and where limitations exist.
6. Strategic Opportunities
Where further intelligence may create value.
7. Measurement Readiness
Ability to measure marketing effectiveness.
8. Agency Ecosystem Assessment
How existing partners can be better connected.
9. AI Readiness
Where AI may improve intelligence and decision support.
10. Future Capability Readiness
Consumer Intelligence, Competitive Intelligence, Retail Media Intelligence, Brand Intelligence, MMM, Incrementality, Customer Lifecycle Intelligence, AI Search/Discovery Intelligence and Marketing Transformation.
11. Priority Intelligence Questions
The questions requiring further investigation.
12. Recommended Commission
Where evidence supports a specific next engagement.
13. Next-Best Decision
The immediate decision the client should consider making about its marketing intelligence.
38. EVIDENCE GOVERNANCE
The assessment must never manufacture a maturity score simply to create a visually impressive report.
Any generated conclusion must identify its evidence basis.
Use:
VERIFIED
CLIENT-PROVIDED
CALCULATED
MODELED
INFERRED
ASSUMED
HYPOTHESIS
UNKNOWN
If insufficient evidence exists:
INSUFFICIENT EVIDENCE FOR A RELIABLE CONCLUSION.
39. OPTIONAL MATURITY PROFILE
Where sufficient responses exist, calculate a capability profile across:
- Strategic Intelligence
- Market Intelligence
- Consumer Intelligence
- Audience Intelligence
- Competitive Intelligence
- Brand Intelligence
- Location Intelligence
- Creative Intelligence
- Media Intelligence
- Retail Media Intelligence
- Digital & Performance Intelligence
- AI Advertising Intelligence
- AI Search & Discovery Intelligence
- Analytics
- Measurement
- Incrementality
- Marketing Mix Modeling
- Customer Lifecycle Intelligence
- Investment Intelligence
- Agency Ecosystem
- Marketing Transformation
- Decision Intelligence
The system should show:
CURRENT STATE
EVIDENCE
GAP
BUSINESS IMPLICATION
POTENTIAL NEXT STEP
Do not describe a numerical score as objectively meaningful unless the methodology has been validated.
40. THE INTELLIGENCE OPPORTUNITY MAP
The assessment should identify four categories:
PROTECT
Capabilities currently working well.
STRENGTHEN
Capabilities requiring improvement.
CONNECT
Capabilities that exist but are fragmented.
BUILD
Capabilities currently missing.
This creates a practical transformation roadmap without assuming that everything needs to be replaced.
41. THE CLIENT’S POTENTIAL JOURNEY
The assessment should naturally lead into one of four pathways:
DISCOVER
↓
DIAGNOSE
↓
IDENTIFY PRIORITY
↓
COMMISSION
↓
ANALYZE
↓
DECIDE
↓
IMPLEMENT
↓
MEASURE
↓
OPTIMIZE
↓
LEARNThe client may enter at any stage.
42. STANDALONE COMMISSION GATEWAY
If the client selects a specific need, present:
YOUR POTENTIAL NEXT STEP
You don’t necessarily need the entire Dinet Comms™ Marketing Intelligence OS.
You may only need the intelligence required to answer one important question.
Choose a focused commission such as:
“Who should we target?”
→ Audience Intelligence
“Where should we compete?”
→ Location Advertising Intelligence
“What should our advertising strategy be?”
→ Strategic Advertising Intelligence
“How should our creative strategy evolve?”
→ Creative Strategy & Intelligence
“Where should we put our media investment?”
→ Media & Investment Intelligence
“Which retail environments offer opportunity?”
→ Retail Media Intelligence
“Did our advertising actually cause the result?”
→ Incrementality Assessment
“How is our marketing investment really contributing to growth?”
→ Marketing Mix Modeling / Measurement Intelligence
“Can customers and AI systems discover our brand?”
→ AI Search & Discovery Intelligence
“How do we improve the whole marketing operating model?”
→ Marketing Transformation & Advisory
“We don’t know where to start.”
→ Integrated Marketing Intelligence Assessment
43. CONVERSION-FOCUSED CTA
YOUR NEXT MARKETING DECISION DESERVES BETTER INTELLIGENCE.
You already have data.
You may already have agencies.
You may already have technology.
You may already have research.
You may already have dashboards.
The question is:
ARE THEY WORKING TOGETHER TO HELP YOU MAKE BETTER DECISIONS?
Don’t wait until another campaign underperforms.
Don’t wait until another budget is committed without enough evidence.
Don’t wait until a competitor exposes an opportunity you could have identified earlier.
Don’t wait until management asks:
“What did we actually get from our marketing investment?”
FIND OUT WHERE YOUR INTELLIGENCE GAPS ARE NOW.
Complete the Dinet Comms™ Marketing Intelligence OS Discovery Assessment and identify the intelligence, capability, and decision gaps that may be limiting your marketing effectiveness.
You may discover that you need:
A better strategy.
A clearer audience.
A stronger competitive view.
A better geographic opportunity map.
A more intelligent media plan.
A stronger measurement system.
A more effective AI strategy.
A clearer customer lifecycle.
Better coordination among existing agencies.
Or simply:
A BETTER NEXT DECISION.
44. PRIMARY CALL TO ACTION
START YOUR DISCOVERY ASSESSMENT
Discover the Intelligence Behind Your Next Marketing Decision.
45. SECONDARY CTA
Not ready for a full assessment?
COMMISSION ONE INTELLIGENCE QUESTION
Tell Dinet Comms™ the marketing decision you are struggling with.
We will help identify the intelligence required to investigate it.
[ COMMISSION A STANDALONE INTELLIGENCE SERVICE ]
46. FINAL MESSAGE
YOUR MARKETING DOES NOT NECESSARILY NEED MORE ACTIVITY.
IT MAY NEED BETTER CONNECTION.
Connect:
STRATEGY
to
AUDIENCE
to
MARKET
to
COMPETITION
to
LOCATION
to
CREATIVE
to
MEDIA
to
INVESTMENT
to
PERFORMANCE
to
LEARNING
to
DECISION.
DINET COMMS™ MARKETING INTELLIGENCE OS
The Intelligence Layer for Modern Marketing & Advertising.
Know More. Decide Better. Advertise Smarter. Grow Stronger.™