Online Reputation Management
What is online reputation management? It is a practice that deliberately initiates to shape the publics’ perceptions of a company, brand or individual by positively influencing online information about them. It takes a while to build a reputation which should be maintained and monitored all the time since it is easier to destroy than build. So guide your reputation jealously or risk destruction or be ready to spend in millions to reshape your reputation in preferred direction. Imagine this scenario –
In our present environment we have witnessed malicious reports mostly fake news on social media of companies, brands and even individuals, all in the name of sensational journalism to boost the image of the sponsored media or individuals. Usually those who sponsored fake news do not consider the legal implications of their actions. The aggrieved in some cases may pursue legal options. Others would rather initiate communication campaigns to present their sides of the stories involving both online and offline media with budget in millions of Naira. Why do you allow this to happen? Reputation Management is not a choice but a necessity if a company or brand wants to remain in business or an individual who holds a public office or aspires to hold one wants to remain relevant. Talk to us now. Let’s manage your reputation online.