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Online Advertising, also referred to, as online marketing or internet marketing is a form of advertising adopted to deliver carefully crafted promotional message to identified target market. It comes in various versions such as PPC (pay per click) display ad., SEM (search engine marketing) and SMM (social media marketing) and Email Marketing.
1. .PPC – Pay Per Click
Pay-per-click, also called Cost Per Click (CPC), is an internet advertising model used to direct traffic to websites. Advertiser only pays a publisher, if the ad is clicked. It comes in form of display advertising in different sizes. You get visitors to your site(s) by showing your ads in front of new people with similar characteristics to your current visitors. Maximize your branding and online business image. Boost your marketing efforts and increase leads and sales. This is how it works. A visitor comes to your website through your SEO, SEM, and other marketing efforts. When they are browsing on major quality websites ad will be shown. Ad will also show in front of new people who have similar characteristics to your current visitors using targeting technology. Increasing brand exposure and awareness will be achieved as people click on ad, visit websites thus turning them to become customers.
2. SEM – Search Engine Marketing
Search Engine Marketing is a version of internet marketing that promotes brands/websites by increasing their visibility in search results through advertising. SEM builds a paid search campaign to get found on Google, Bing and Yahoo through daily optimization of search campaign. SEM looks at how users engage with a client’s website and uses that data to target customers who have higher chances to purchase products and services. SEM can be classified into four areas namely Google Marketing, Display Marketing, Lead Generation and Business Profiling.
Generate quality leads right from your website and engage the visitors with appealing coupon, deals and other offers with call to action to buy, contact, download, like etc. or give them a chance to contact you and turn them to customers. This is how it works. Site visitors arrive your website through online marketing sources. You can offer them coupons to give the push they need. This provides the site visitors avenues to contact you, engage then and thereafter build relationships that turn them into lifetime customers.
This provides corporate Information about the business and its goals including name of business, telephone for contact forms and local listings, name of contact and email address to receive leads.
3. SMM – Social Media Marketing
Social Media Marketing aims to direct traffic to a site and/or create attention for a cause using social network sites. Apart from paid version of advertising within the networks the primary focus is to develop and generate attention through social sharing within networks or across networks. For example one can share a message or video within Facebook or externally outside it. Social media features attract different audiences and appeals. We are in a better position to recommend which platform will be suitable for your social marketing communication goals.