What Is Organic SEO?
Put in the simplest manner possible, organic SEO is search engine optimization done manually using the no black hat method – a set of practices that violate the search engine’s terms of service. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article, it will be referred to as simply SEO.
Understanding The Search Engines
Understanding Search Engines and their general concept is vital to the use of effective organic SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is usuall ranked based on relevancy, popularity, and flow of readability. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.
Introducing The Search Engine Spiders
Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead, they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public to prevent the use of unfair SEO practices that manipulate the sites to reach the top of the pile despite containing the relevant information to the search query or keyword.
Optimizing For Search Engines – Optimizing for Visitors
Of course, to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human-like.
Basic Components Of SEO
The actual methods of optimizing your website are saved for another article, but the basic components of an organic SEO campaign are broken down into on-page and off-page optimization techniques. On-page SEO includes factors like keyword inclusion, content optimization, page structure, etc. whereas the main contributing factor of off-page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.
The Benefits Of SEO
SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost-effective, can yield long-term results and the leads it generates are opt-in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns, and sponsored listings prove to be highly beneficial, and including these will help your site’s popularity.
The cost-effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider being the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. $50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year, you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden, you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.
SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face. By following the best practices in search engine optimization you would benefit from powerful leads that will frequent your site and earn you revenue.