Choosing Between Search and Display Ads for Google Ads. Experts Say There Are Ways You Can Be Certain. Discover The Options!
Display ads generally have much lower click-through – and if your goals are things like brand awareness, you might not care about click-through at all. So you typically pay for how many times your ad is shown, rather than how many clicks it gets. This is known as Cost Per Mille billing. Mille means thousand,