Brand Identity Guidelines

Brand Identity Guidelines are overview of a brand’s history, vision, personality and values which visually explicate the rules and styles of its applications. The guidelines assist a brand in identifying its key audience, its critical goals (where are we? Where do we want to go to? How do we get there?), define brand personas and craft key messages within its marketing strategy (predicated on segmentation, targeting and positioning).

The guidelines lead to the development of brand identity in terms of how it wants to be perceived by customers and consumers where both are individually the same or different individuals under the categories of brand platform, visual identity and brand applications.

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