DINET COMMS™ MARKETING INTELLIGENCE OS COMPREHENSIVE DISCOVERY ASSESSMENT -

DINET COMMS™ MARKETING INTELLIGENCE OS

COMPREHENSIVE MARKETING INTELLIGENCE DISCOVERY ASSESSMENT

ADVIQ™ + ADLix™ + AdArchiQ™

Discover the Intelligence Behind Your Next Marketing Decision.

You don’t need to replace everything you already have.

You may need to connect it more intelligently.

Your budget deserves more than execution.

Your brand deserves more than assumptions.

Your customers deserve more than generic targeting.

Your business deserves better decisions.

START YOUR DISCOVERY TODAY →

This assessment is designed to understand where your business is today, what you want to achieve, what intelligence you already possess, where strategic gaps may exist, and which Dinet Comms™ Marketing Intelligence OS solutions can create the greatest value.

You may request:

A. INTEGRATED MARKETING INTELLIGENCE

ADVIQ™ + ADLix™ + AdArchiQ™

B. STANDALONE INTELLIGENCE

Commission one specific intelligence solution.

C. STRATEGIC ADVISORY

Request an executive-level marketing and advertising intelligence consultation.

PART 1 — YOUR ORGANIZATION

1. Organization / Company Name

Required

[ ______________________________________________ ]

2. Your Name

Required

[ ______________________________________________ ]

3. Job Title / Position

[ ______________________________________________ ]

4. Business Email

Required

[ ______________________________________________ ]

5. Phone / WhatsApp

[ ______________________________________________ ]

6. Website

[ ______________________________________________ ]

7. Industry / Sector

[ ] Banking & Financial Services
[ ] Insurance
[ ] FMCG / Consumer Goods
[ ] Retail
[ ] E-commerce
[ ] Telecommunications
[ ] Technology
[ ] Healthcare / Pharmaceuticals
[ ] Real Estate
[ ] Automotive
[ ] Energy
[ ] Manufacturing
[ ] Agriculture
[ ] Travel & Hospitality
[ ] Education
[ ] Government / Public Sector
[ ] Professional Services
[ ] Media & Entertainment
[ ] Nonprofit / Development
[ ] Other: __________________________

8. Primary Market

[ ] Nigeria
[ ] West Africa
[ ] Africa
[ ] Europe
[ ] North America
[ ] Middle East
[ ] Asia
[ ] Global
[ ] Other: __________________________

9. Markets / Cities / Regions of Interest

[ ______________________________________________ ]

PART 2 — YOUR BUSINESS PRIORITY

10. What is the most important business challenge you are currently trying to solve?

[ ______________________________________________ ]

11. What is your primary growth objective?

[ ] Increase Revenue
[ ] Increase Market Share
[ ] Acquire Customers
[ ] Retain Customers
[ ] Launch a Product
[ ] Enter a New Market
[ ] Expand Geographically
[ ] Reposition the Brand
[ ] Strengthen Brand Equity
[ ] Improve Advertising Effectiveness
[ ] Improve Marketing ROI
[ ] Reduce Marketing Waste
[ ] Improve Customer Understanding
[ ] Improve Digital Performance
[ ] Transform Marketing Operations
[ ] Other: __________________________

12. What would a successful engagement with Dinet Comms™ look like for you?

[ ______________________________________________ ]

PART 3 — WHAT DO YOU WANT DINET COMMS™ TO HELP YOU SOLVE?

13. Which intelligence solution are you interested in?

ADVIQ™ — Advertising AI Strategy & Planning Intelligence

[ ] Advertising Strategy
[ ] Campaign Strategy
[ ] Audience Strategy
[ ] Competitive Advertising Intelligence
[ ] Creative Strategy
[ ] Media Strategy
[ ] Programmatic Strategy
[ ] Budget Strategy
[ ] KPI & Measurement Strategy
[ ] Advertising Optimization

ADLix™ — Location Advertising Intelligence

[ ] Audience Location Intelligence
[ ] Geographic Market Intelligence
[ ] Location Opportunity Analysis
[ ] OOH / Outdoor Advertising Intelligence
[ ] Retail Location Intelligence
[ ] Site / Market Selection
[ ] Geographic Media Planning
[ ] Competitor Location Intelligence
[ ] Location-Based Advertising
[ ] Geographic Campaign Optimization

AdArchiQ™ — Advertising Service Architecture Intelligence

[ ] Advertising Capability Assessment
[ ] Agency Ecosystem Assessment
[ ] Agency Responsibility Mapping
[ ] Marketing Service Architecture
[ ] Partner Ecosystem Architecture
[ ] Technology / Data Architecture
[ ] Marketing Transformation
[ ] Service Integration
[ ] Governance & Accountability
[ ] Marketing Operating Model

Integrated Solution

[ ] ADVIQ™ + ADLix™ + AdArchiQ™

Other

[ ] Other intelligence requirement:

[ ______________________________________________ ]

PART 4 — YOUR CURRENT MARKETING & ADVERTISING MODEL

14. How is your marketing currently organized?

[ ] Internal Marketing Team
[ ] External Agency
[ ] Multiple Agencies
[ ] Agency + Internal Team
[ ] Freelancers / Specialists
[ ] Hybrid Model
[ ] No Formal Marketing Structure
[ ] Other: __________________________

15. Which capabilities do you currently have?

[ ] Marketing Strategy
[ ] Brand Strategy
[ ] Consumer Research
[ ] Audience Intelligence
[ ] Creative Strategy
[ ] Creative Production
[ ] Media Planning
[ ] Media Buying
[ ] Programmatic Advertising
[ ] Digital Advertising
[ ] Performance Marketing
[ ] Social Media
[ ] Search Marketing
[ ] SEO
[ ] Content Strategy
[ ] PR / Reputation
[ ] OOH Advertising
[ ] Location Intelligence
[ ] Marketing Analytics
[ ] Data / BI
[ ] CRM
[ ] Marketing Automation
[ ] Conversion Optimization
[ ] Marketing Technology
[ ] AI / Marketing Intelligence
[ ] Other: __________________________

PART 5 — YOUR EXISTING AGENCY & SOLUTION PARTNERS

16. Do you currently work with external agencies or solution providers?

○ Yes
○ No
○ Partially

18. What is working well within your existing agency ecosystem?

[ ______________________________________________ ]

19. Where do you experience duplication, fragmentation or coordination problems?

[ ______________________________________________ ]

20. What would you like Dinet Comms™ to do in relation to your existing partners?

[ ] Provide strategic intelligence
[ ] Complement existing agencies
[ ] Audit current strategy
[ ] Coordinate selected capabilities
[ ] Fill specific capability gaps
[ ] Provide independent strategic challenge
[ ] Provide an integrated intelligence layer
[ ] Replace selected services
[ ] Review and recommend
[ ] Not yet sure

Important:

Dinet Comms™ Marketing Intelligence OS is designed to work alongside your existing agencies and solution partners where appropriate.

The objective is to connect intelligently—not automatically replace.

PART 6 — ADVIQ™ ADVERTISING STRATEGY DISCOVERY

21. What is the primary advertising objective?

[ ] Awareness
[ ] Consideration
[ ] Lead Generation
[ ] Customer Acquisition
[ ] Sales
[ ] Revenue Growth
[ ] Market Share
[ ] Product Launch
[ ] Market Entry
[ ] Brand Repositioning
[ ] Customer Retention
[ ] Other: __________________________

22. How clearly is your advertising objective defined?

○ Very clearly
○ Clearly
○ Partially
○ Poorly
○ Not yet defined

23. Do you currently have a documented advertising strategy?

○ Yes
○ Partially
○ Informally
○ No

24. Which components currently exist?

[ ] Business Objective
[ ] Audience Strategy
[ ] Consumer Insight
[ ] Market Analysis
[ ] Competitive Analysis
[ ] Brand Positioning
[ ] Strategic Proposition
[ ] Creative Strategy
[ ] Campaign Architecture
[ ] Channel Strategy
[ ] Media Strategy
[ ] Budget Strategy
[ ] KPI Framework
[ ] Measurement Framework
[ ] Optimization Framework

25. What is the biggest unanswered question behind your advertising investment?

[ ______________________________________________ ]

PART 7 — AUDIENCE INTELLIGENCE

26. Who is your priority audience?

[ ______________________________________________ ]

27. How well do you understand your priority audience?

○ Extremely well
○ Very well
○ Moderately
○ Limited
○ We need deeper intelligence

28. Which audience information do you currently possess?

[ ] Demographics
[ ] Psychographics
[ ] Geography
[ ] Behaviour
[ ] Purchase Behaviour
[ ] Media Behaviour
[ ] Search Behaviour
[ ] Digital Behaviour
[ ] Purchase Intent
[ ] Customer Journey
[ ] Customer Value
[ ] Segmentation
[ ] CRM Data
[ ] First-Party Data
[ ] Other: __________________________

29. What do you most want to understand about your audience?

[ ______________________________________________ ]

PART 8 — MARKET & COMPETITIVE INTELLIGENCE

30. What is your current market position?

[ ______________________________________________ ]

31. What market opportunity are you pursuing?

[ ______________________________________________ ]

32. Who are your major competitors?

[ ______________________________________________ ]

33. Which competitive intelligence would be most valuable?

[ ] Brand Positioning
[ ] Campaign Activity
[ ] Creative Strategy
[ ] Media Presence
[ ] Geographic Presence
[ ] Audience Strategy
[ ] Product / Service Positioning
[ ] Market Expansion
[ ] Competitive Strengths
[ ] Competitive Weaknesses
[ ] Market White Space

34. What competitive threat concerns you most?

[ ______________________________________________ ]

PART 9 — CREATIVE STRATEGY

35. What is the central message you want your audience to remember?

[ ______________________________________________ ]

36. What should your audience think, feel or do after seeing your advertising?

[ ______________________________________________ ]

37. What is your strongest current differentiation?

[ ______________________________________________ ]

38. What creative challenge are you facing?

[ ] Finding the Big Idea
[ ] Differentiation
[ ] Consumer Insight
[ ] Messaging
[ ] Brand Story
[ ] Creative Consistency
[ ] Creative Performance
[ ] Cultural Relevance
[ ] Creative Testing
[ ] Creative Optimization
[ ] Other: __________________________

PART 10 — MEDIA & PROGRAMMATIC INTELLIGENCE

41. What is your biggest media challenge?

[ ______________________________________________ ]

PART 11 — ADLix™ LOCATION ADVERTISING INTELLIGENCE

42. Does geography materially influence your marketing or advertising performance?

○ Very significantly
○ Significantly
○ Moderately
○ Slightly
○ Not sure

43. Which geographic intelligence do you need?

[ ] Audience Concentration
[ ] Demand Zones
[ ] Market Prioritization
[ ] Competitor Locations
[ ] Retail Catchment
[ ] Trade Areas
[ ] OOH Opportunity
[ ] Geographic Media Planning
[ ] Site Selection
[ ] Market Expansion
[ ] Location-Based Targeting
[ ] Geographic Performance
[ ] Other: __________________________

44. Which locations are strategically important?

[ ______________________________________________ ]

45. What location question would you most like answered?

[ ______________________________________________ ]

PART 12 — BUDGET & INVESTMENT INTELLIGENCE

46. Approximate annual marketing budget

[ ] $200K–$250k
[ ] $250K–$500k
[ ] $500K–$1bn
[ ] $1bn–$5bn
[ ] Above $5bn
[ ] Prefer not to disclose
[ ] Not yet determined

47. Approximate campaign budget

[ ] Under ₦10m
[ ] ₦10m–₦25m
[ ] ₦25m–₦50m
[ ] ₦50m–₦100m
[ ] ₦100m–₦250m
[ ] ₦250m–₦500m
[ ] ₦500m–₦1bn
[ ] Above ₦1bn
[ ] Prefer not to disclose
[ ] Not yet determined

48. How confident are you that your current budget is strategically allocated?

○ Extremely confident
○ Very confident
○ Moderately confident
○ Not very confident
○ We need an independent assessment

49. Where do you suspect advertising investment may be inefficient?

[ ______________________________________________ ]

PART 13 — ADVERTISING ANALYTICS & PERFORMANCE

50. Which metrics do you currently track?

[ ] Reach
[ ] Frequency
[ ] Awareness
[ ] Engagement
[ ] Traffic
[ ] Leads
[ ] Conversion
[ ] Sales
[ ] Revenue
[ ] CAC
[ ] ROAS
[ ] ROI
[ ] Brand Lift
[ ] Market Share
[ ] Customer Lifetime Value
[ ] Geographic Performance
[ ] Creative Performance
[ ] Other: __________________________

51. How confident are you in your current measurement framework?

○ Very confident
○ Confident
○ Moderately confident
○ Limited confidence
○ We need a new measurement framework

52. What is the biggest performance question you cannot currently answer?

[ ______________________________________________ ]

PART 14 — DIGITAL & PERFORMANCE ADVERTISING

53. Which digital objectives are most important?

[ ] Traffic
[ ] Leads
[ ] Sales
[ ] App Downloads
[ ] E-commerce
[ ] Customer Acquisition
[ ] Retargeting
[ ] Conversion
[ ] Retention
[ ] Brand Growth
[ ] Other: __________________________

54. What is your biggest digital performance challenge?

[ ______________________________________________ ]

55. Where is your digital funnel weakest?

[ ] Awareness
[ ] Consideration
[ ] Traffic
[ ] Landing Page
[ ] Lead Generation
[ ] Conversion
[ ] Retention
[ ] Customer Value

PART 15 — AdArchiQ™ SERVICE ARCHITECTURE DISCOVERY

56. Which statement best describes your current marketing architecture?

○ Highly integrated
○ Mostly integrated
○ Somewhat fragmented
○ Highly fragmented
○ We are currently redesigning it
○ We need an independent assessment

57. Where are your biggest capability gaps?

[ ] Strategy
[ ] Audience Intelligence
[ ] Market Intelligence
[ ] Creative
[ ] Media
[ ] Programmatic
[ ] Location Intelligence
[ ] Digital Performance
[ ] Analytics
[ ] AI
[ ] Technology
[ ] Data
[ ] Measurement
[ ] Governance
[ ] Transformation
[ ] Other: __________________________

58. Where do responsibilities between agencies or departments overlap?

[ ______________________________________________ ]

59. Where is accountability unclear?

[ ______________________________________________ ]

60. What would you most like AdArchiQ™ to accomplish?

[ ] Map Current Capabilities
[ ] Identify Gaps
[ ] Remove Duplication
[ ] Clarify Responsibilities
[ ] Improve Agency Coordination
[ ] Design Partner Architecture
[ ] Integrate Technology
[ ] Improve Governance
[ ] Design Marketing Operating Model
[ ] Support Transformation

PART 16 — DATA & TECHNOLOGY READINESS

61. Which data sources are available?

[ ] CRM
[ ] Website Analytics
[ ] Advertising Platforms
[ ] Sales Data
[ ] Customer Data
[ ] Market Research
[ ] Consumer Research
[ ] Location Data
[ ] Social Data
[ ] Search Data
[ ] Media Data
[ ] Transaction Data
[ ] Business Intelligence
[ ] Other: __________________________

62. How accessible is your marketing data?

○ Highly accessible
○ Accessible
○ Partially accessible
○ Difficult to access
○ Highly fragmented

63. How mature is your organization’s use of AI in marketing?

○ Advanced
○ Developing
○ Early-stage
○ Experimental
○ Minimal / None

64. What would you most like AI to improve?

[ ] Strategy
[ ] Audience Intelligence
[ ] Creative
[ ] Media
[ ] Location
[ ] Analytics
[ ] Forecasting
[ ] Optimization
[ ] Reporting
[ ] Decision Support
[ ] Automation
[ ] Other: __________________________

PART 17 — MARKETING TRANSFORMATION

65. Is your organization currently transforming its marketing function?

○ Yes
○ Planning to
○ Considering it
○ No
○ Not sure

66. What is driving the transformation?

[ ] Growth
[ ] Cost Efficiency
[ ] Digital Transformation
[ ] AI Adoption
[ ] Customer Experience
[ ] Competition
[ ] Market Expansion
[ ] Organizational Change
[ ] Performance Pressure
[ ] Other: __________________________

67. What is the greatest barrier to transformation?

[ ] People
[ ] Skills
[ ] Data
[ ] Technology
[ ] Budget
[ ] Leadership Alignment
[ ] Agency Structure
[ ] Processes
[ ] Governance
[ ] Other: __________________________

PART 18 — YOUR NEXT CAMPAIGN / DECISION

68. When is your next major marketing or advertising decision?

[ ] Immediately
[ ] Within 30 days
[ ] 1–3 months
[ ] 3–6 months
[ ] 6–12 months
[ ] More than 12 months
[ ] No fixed timeline

69. What stage are you currently at?

[ ] Early Discovery
[ ] Strategy
[ ] Planning
[ ] Creative Development
[ ] Media Planning
[ ] Budget Approval
[ ] Pre-Launch
[ ] Live Campaign
[ ] Optimization
[ ] Post-Campaign
[ ] Transformation Planning

70. What decision must be made next?

[ ______________________________________________ ]

PART 19 — THE STRATEGIC GAP

71. Complete this statement:

“Our biggest marketing intelligence gap is…”

[ ______________________________________________ ]

72. Complete this statement:

“If we could make one marketing decision with greater confidence, it would be…”

[ ______________________________________________ ]

73. What concerns you most about your next marketing investment?

[ ] Wasted Budget
[ ] Wrong Audience
[ ] Wrong Market
[ ] Weak Proposition
[ ] Poor Creative
[ ] Wrong Channels
[ ] Competitive Pressure
[ ] Poor Measurement
[ ] Agency Fragmentation
[ ] Weak Digital Performance
[ ] Lack of Data
[ ] Lack of Strategic Clarity
[ ] Other: __________________________

PART 20 — PRIORITY RATING

Rate the importance of each area.

1 = Low Priority | 5 = Critical Priority

Intelligence Area	1	2	3	4	5
Audience Intelligence	○	○	○	○	○
Market Intelligence	○	○	○	○	○
Competitive Intelligence	○	○	○	○	○
Advertising Strategy	○	○	○	○	○
Creative Strategy	○	○	○	○	○
Media Strategy	○	○	○	○	○
Programmatic Intelligence	○	○	○	○	○
Location Intelligence	○	○	○	○	○
Budget Intelligence	○	○	○	○	○
Advertising Analytics	○	○	○	○	○
Digital Performance	○	○	○	○	○
AI Intelligence	○	○	○	○	○
Agency Architecture	○	○	○	○	○
Marketing Transformation	○	○	○	○	○
Measurement & Optimization	○	○	○	○	○

PART 21 — WHAT DO YOU WANT TO COMMISSION?

Select your preferred engagement.

OPTION 1 — STRATEGIC DISCOVERY

[ ] I want Dinet Comms™ to assess my current marketing and advertising intelligence.

OPTION 2 — STANDALONE SOLUTION

[ ] ADVIQ™
[ ] ADLix™
[ ] AdArchiQ™
[ ] Audience Intelligence
[ ] Creative Strategy
[ ] Media & Programmatic Intelligence
[ ] Advertising Analytics
[ ] Digital & Performance Intelligence
[ ] Advertising Transformation & Advisory
[ ] Other

OPTION 3 — INTEGRATED SOLUTION

[ ] Dinet Comms™ Marketing Intelligence OS

ADVIQ™ + ADLix™ + AdArchiQ™ + Specialist Intelligence

OPTION 4 — EXECUTIVE ADVISORY

[ ] I would like an executive consultation.

PART 22 — PREFERRED ENGAGEMENT MODEL

How would you like Dinet Comms™ to work with your organization?

[ ] Strategic Advisor
[ ] Intelligence Partner
[ ] Independent Strategic Challenger
[ ] Integrated Intelligence Partner
[ ] Project-Based Consultant
[ ] Campaign Strategy Partner
[ ] Transformation Advisor
[ ] Extension of Existing Agency Team
[ ] Jointly With Existing Agencies
[ ] Other: __________________________

PART 23 — SUPPORTING MATERIALS

74. What documents can you provide for the assessment?

[ ] Marketing Strategy
[ ] Advertising Strategy
[ ] Campaign Brief
[ ] Media Plan
[ ] Creative Brief
[ ] Brand Guidelines
[ ] Market Research
[ ] Consumer Research
[ ] Competitor Analysis
[ ] Sales Data
[ ] Campaign Reports
[ ] Analytics Reports
[ ] Budget Information
[ ] Agency Structure
[ ] Other: __________________________

Upload Supporting Documents

[ UPLOAD FILES ]

Confidential information should only be supplied where authorized by your organization.

PART 24 — FINAL DISCOVERY QUESTIONS

UNKNOWN

Insufficient information to make a reliable determination.

No score, recommendation, market claim, competitor claim, audience estimate or performance projection should be presented as fact without adequate evidence.

THE INTEGRATED DINET COMMS™ INTELLIGENCE MODEL

                     BUSINESS OBJECTIVE
                            │
                            ▼
                  MARKET INTELLIGENCE
                            │
             ┌──────────────┼──────────────┐
             ▼              ▼              ▼
        AUDIENCE         COMPETITIVE    LOCATION
       INTELLIGENCE      INTELLIGENCE   INTELLIGENCE
             │              │              │
             └──────────────┼──────────────┘
                            ▼
                         ADVIQ™
                STRATEGY & PLANNING
                            │
                            ▼
                       AdArchiQ™
                  SERVICE ARCHITECTURE
                            │
                            ▼
                    CREATIVE + MEDIA
                    + DIGITAL + OOH
                            │
                            ▼
                         BUDGET
                            │
                            ▼
                        ACTIVATION
                            │
                            ▼
                       ANALYTICS
                            │
                            ▼
                      MEASUREMENT
                            │
                            ▼
                       OPTIMIZATION
                            │
                            ▼
                         LEARNING
                            │
                            ▼
                   NEXT-BEST DECISION

THE THREE CORE QUESTIONS

ADVIQ™

WHAT SHOULD WE DO?

Advertising Strategy & Planning Intelligence

ADLix™

WHERE SHOULD WE COMPETE?

Location Advertising Intelligence

AdArchiQ™

HOW SHOULD WE MAKE IT HAPPEN?

Advertising Service Architecture Intelligence

AND THE OS CONNECTS THEM ALL

Dinet Comms™ Marketing Intelligence OS

HOW CAN WE CONTINUOUSLY MAKE BETTER MARKETING DECISIONS?

AFTER YOU SUBMIT

Your information will provide the foundation for an initial strategic conversation.

The objective is not simply to sell another advertising service.

It is to determine:

What you know.

What you don’t know.

What matters most.

Where the opportunity may be.

Where strategic gaps may exist.

What should happen next.

Your assessment may lead to:

A STANDALONE INTELLIGENCE COMMISSION

when one specific problem needs to be solved;

AN INTEGRATED MARKETING INTELLIGENCE ENGAGEMENT

when multiple intelligence requirements are interconnected.

Either way, the recommendation should be based on your business requirement—not a predetermined service package.

FINAL CALL TO ACTION

YOUR NEXT MARKETING DECISION MATTERS.

You may already have the people.

You may already have the agencies.

You may already have the technology.

You may already have the data.

You may already have the budget.

What you may need is a better way to connect them.

Don’t enter your next campaign with unanswered strategic questions.

Don’t allocate another major advertising budget without challenging the assumptions behind it.

Don’t let valuable audience, market or location intelligence remain disconnected.

Register

Log in

Registration

Log in

DINET COMMS™ MARKETING INTELLIGENCE OS COMPREHENSIVE DISCOVERY ASSESSMENT

DINET COMMS™ MARKETING INTELLIGENCE OS

COMPREHENSIVE MARKETING INTELLIGENCE DISCOVERY ASSESSMENT

ADVIQ™ + ADLix™ + AdArchiQ™

Discover the Intelligence Behind Your Next Marketing Decision.

Your budget deserves more than execution.

Your brand deserves more than assumptions.

Your customers deserve more than generic targeting.

Your business deserves better decisions.

START YOUR DISCOVERY TODAY →

A. INTEGRATED MARKETING INTELLIGENCE

B. STANDALONE INTELLIGENCE

C. STRATEGIC ADVISORY

PART 1 — YOUR ORGANIZATION

1. Organization / Company Name

2. Your Name

3. Job Title / Position

4. Business Email

5. Phone / WhatsApp

6. Website

7. Industry / Sector

8. Primary Market

9. Markets / Cities / Regions of Interest

PART 2 — YOUR BUSINESS PRIORITY

10. What is the most important business challenge you are currently trying to solve?

11. What is your primary growth objective?

12. What would a successful engagement with Dinet Comms™ look like for you?

PART 3 — WHAT DO YOU WANT DINET COMMS™ TO HELP YOU SOLVE?

13. Which intelligence solution are you interested in?

ADVIQ™ — Advertising AI Strategy & Planning Intelligence

ADLix™ — Location Advertising Intelligence

AdArchiQ™ — Advertising Service Architecture Intelligence

Integrated Solution

Other

PART 4 — YOUR CURRENT MARKETING & ADVERTISING MODEL

14. How is your marketing currently organized?

15. Which capabilities do you currently have?

PART 5 — YOUR EXISTING AGENCY & SOLUTION PARTNERS

16. Do you currently work with external agencies or solution providers?

17. Which partners do you currently use?

18. What is working well within your existing agency ecosystem?

19. Where do you experience duplication, fragmentation or coordination problems?

20. What would you like Dinet Comms™ to do in relation to your existing partners?

Important:

PART 6 — ADVIQ™ ADVERTISING STRATEGY DISCOVERY

21. What is the primary advertising objective?

22. How clearly is your advertising objective defined?

23. Do you currently have a documented advertising strategy?

24. Which components currently exist?

25. What is the biggest unanswered question behind your advertising investment?

PART 7 — AUDIENCE INTELLIGENCE

26. Who is your priority audience?

27. How well do you understand your priority audience?

28. Which audience information do you currently possess?

29. What do you most want to understand about your audience?

PART 8 — MARKET & COMPETITIVE INTELLIGENCE

30. What is your current market position?

31. What market opportunity are you pursuing?

32. Who are your major competitors?

33. Which competitive intelligence would be most valuable?

34. What competitive threat concerns you most?

PART 9 — CREATIVE STRATEGY

35. What is the central message you want your audience to remember?

36. What should your audience think, feel or do after seeing your advertising?

37. What is your strongest current differentiation?

38. What creative challenge are you facing?

PART 10 — MEDIA & PROGRAMMATIC INTELLIGENCE

39. Which channels are currently being used?

40. How were your current media channels selected?

41. What is your biggest media challenge?

PART 11 — ADLix™ LOCATION ADVERTISING INTELLIGENCE

42. Does geography materially influence your marketing or advertising performance?

43. Which geographic intelligence do you need?

44. Which locations are strategically important?

45. What location question would you most like answered?

PART 12 — BUDGET & INVESTMENT INTELLIGENCE

[ ] $200K–$250k
[ ] $250K–$500k
[ ] $500K–$1bn
[ ] $1bn–$5bn
[ ] Above $5bn
[ ] Prefer not to disclose
[ ] Not yet determined