Online PR is about telling stories of a business or brand utilizing online channels to influence target audience to build trust and foster deeper relationship that generate leads. Online PR can be habituated to promote new products and services, events and other endeavors with newsworthiness ready to apportion.
The Online PR’s process works within an organization STP (Segmentation, Targeting and Positioning) derived from its strategic objectives. Beginning with situation analysis, content alignments for sundry buying circles to engender a content fit and distribution to the right people utilizing news release management and inbound and outbound marketing.
News release management
News release management solution produces a press release in objective journalistic style and promote them by distributing to millions of potential readers and get them engaged – Get your news item distributed to newspapers, magazine publishers, cable TV/radio stations, independent journalists with the purpose of getting categorical call to action.
This covers SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing) and Earned Media (Editorial mentions in news such as newspapers, television, magazine, word of mouth and social sharing).
This is the promotion of a business or brand through blogs, podcast, Video Marketing, e-books, email marketing, white papers, infographics, webinars, live events, demos, sampling, free tribulations, buyer manual, interviews etc.
Benefits of online PR
It provides opportunities to engage customers and potential ones at all levels of buying cycles and drives traffic to the business website and convert customers to buying customers.
We offer clients another promotional channel to place brand contents in front of the target audience with critical minds who need all the necessary information to take decisions. Quite often you notice leading organizations get positive coverage in news or online. It began with a plan. Join other leading organization to achieve results in their communication campaign.
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