Content Marketing Management
For clarity, content marketing management comprises of content marketing strategy, content marketing, and content strategy that is used to essentially drive traffic to a website to grow the business.
Content Marketing Strategy in line with the overall marketing strategy of the company is the formulation and implementation of vision, goals, persona research, content audit, content management system.
Content Marketing focuses on content ideas brainstorming covering website analytics, content ideas generation, types of content, content creation, editorial calendar, analytics and, review and report.
Content Strategy intends to develop, plan, create, deliver and manage the interconnectedness amongst the variables. The purpose is to create meaning content that aligns with a model that attracts, engages and delight the customers around the lifecycle experience loop with visitors’ traffic that converts leads to sales, build trust, authority and brand loyalty.
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