Inbound marketing technique is designed to draw and retain the target audience to a brand using content marketing, social media marketing, SEO, email marketing, PPC and Paid Search, PR, Branding, etc. to engage them across the entire customer lifecycle marketing experience model leading to a profitable conversion in line with the campaign objectives.
Inbound Marketing technique attracts the target audience to the brand proposal rather than going out to find them using organic search, opt-in email form, free content publication to learn more, use of keyword that can drive engagement, social media management, etc.
An inbound marketing technique can be used by any business such as startups, B2B, B2C, e-commerce, tech, brick-and-mortar, etc. companies to draw the target audience for engagement that leads to conversion.