Online Brand Monitoring
Every business requires excellent online reputation to build trust leading to loyalty. The customer lifecycle management loop enables brand monitoring to uncover mentions – positive, negative and neutral attributes of the brand that can lead to sales conversion and customers’ complaints resolution. Brand reputation management begins with the knowledge of web crawling of reviews, comments, articles, blogs, forums, and conversations from varieties of social platforms that provides data with which to correct negative feedbacks. Attend to criticisms promptly before they turn to crisis.
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