PR & Advertising
Online Advertising also referred to, as online marketing or internet marketing is a form of advertising adapted to deliver a carefully crafted promotional message to the identified target market. It comes in various versions such as PPC (pay per click) display ad., SEM (search engine marketing) and SMM (social media marketing).
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Online PR is similar to traditional offline PR which informs, educates and therefore influences identified publics to achieve desired objectives. The influence could come from a story in a magazine, newspaper or online blogs with pick-ups from other online sources, including social media. One can use proven public relations (PR) tools to build a positive relationship between a business/brand and its customers or convert potential ones to customers. PR tools are very cost-effective to build a sustainable reputation over time.
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