Pay-Per-Click (PPC) and Search Engine Marketing
Pay-per-click, also called Cost Per Click (CPC), is an internet advertising model used to direct traffic to websites. The advertiser only pays a publisher, if the ad is clicked. It comes in the form of display advertising in different sizes. You get visitors to your site(s) by showing your ads in front of new people with similar characteristics to your current visitors.
Maximize your branding and online business image. Boost your marketing efforts and increase leads and sales. This is how it works. The visitors come to a website through your SEO, SEM, and other marketing efforts. When they are browsing the ad will be shown. Ad will also show in front of new people who have similar characteristics to your current visitors using targeting technology. Increasing brand exposure and awareness will be achieved as people click on the ad, visit websites thus turning them to become customers.
Search Engine Marketing
Search Engine Marketing is a version of internet marketing that promotes brands/websites by increasing their visibility in search results through advertising. SEM builds a paid search campaign to get found on Google, Bing and Yahoo through daily optimization of search campaign. SEM looks at how users engage with a client’s website and uses that data to target customers who have higher chances to purchase products and services. SEM can be classified into four areas namely Google Marketing, Display Marketing, Lead Generation and Business Profiling.
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