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SEO content strategy Dinet Comms

SEO CONTENT STRATEGY

In designing the SEO content strategy, we integrate the SEO value, the flow of readability, tone, originality, the target keywords, visuals content, and the best prices word that connects with the readers to effectively generate interest and get ranked by the search engines.

The starting point of the SEO content strategy, as expected is extensive keyword research. There is no one straight jacket approach when it comes to the decision on a content type to adopt. Creative matters. Then, the next element to consider is the link within the content for backlink generation. Lastly one can add the author profile to gain authority from the readers.

THE CONTENT GAP ANALYSIS

The starting point is to look at content appearing on the first page of the target keywords and carry out a content gap analysis based on the age of the article, its applicability to fill current needs, and thoroughness. The gap discovered should now be used to develop new content. It is also a good idea if one can audit in-house similar content for improvement.

Objectives for the new content are highlighted.

KPIs are also developed to measure effectiveness.

2. THE GOAL

Start with the target keyword identification from the content gap analysis on Google, Yahoo, Bing, Amazon, and Wikipedia and select the key ones for the campaign.

The next is the content strategy to accommodate SEO value, tone, originality, freshness and applicability, the flow of readability, word count, visual content anchor-text link.

Then measure the effectiveness of the campaign in line with the objectives.

3. THE GOAL

Are the objective of the SEO content strategy met alongside the KPIs?

The content moved up in ranking on the search engines.

The content scored an appreciable volume rate patronage from the readers.
Continuous monitoring is initiated for updates to gain better performance.

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Content Gap Analysis
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Keyword research
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Content Development
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Monitoring

CONTENT SEO STRATEGY:

THE CAMPAIGN DEVELOPMENT SAY:

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