Conversion Rate Optimization (CRO) aims to improve the ratio of site visitors that are converted into actual customers. CRO also increases sales and the click-through rates to ultimately grow a business.
Conversion rate results influence the ROI from every traffic generated.
CRO is deliberately planned. We first of all know where we stand as regards conversion rate which depends on the industry type, product, service and the target audience with signals - positive, negative or just industry average. The main focus is how do we increase conversion rate throughout the site?
A/B Split Testing
Better website ROI
The journey to improving conversion rate optimization begins the deployment of exit intent popup to capture leads for engagement.
Move on to knowing the healthy conversion rate for the industry. We create and test landing pages, popups and to some extent the sticky bar to ascertain the page speed and loading time which can impact the site ranking.