SEO and Social media are now inseparable. Search engine optimization has now extended beyond Google into what is now called Social Media Optimization (SMO).
The increased engagement in the SMO efforts now yields more benefits for the traditional SEO in backlinks and SERP. It has arguably been said that social signals in the form of likes, share, comments, etc. can impact SEO rankings.
Social media platforms are now search engines. For example, YouTube is the second-largest search engine in the world with more than three billion monthly searches.
The traditional SEO builds its search query around keywords while Social Media optimization (SMO) builds theirs on hashtags, keywords, and trending phrases.
Social Media Campaign
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