We develop a social media strategy using social media platforms that connect with the target audience for brand awareness and drive traffic to boost sales. This strategy will help grow a business, maintain social presence and increase engagement with the audience.
The New trend – Social Media Optimization (SMO)
SEO and Social media are now inseparable. Search engine optimization has now extended beyond Google into what is now called Social Media Optimization (SMO). Social media platforms are now search engines. For example, YouTube is the second-largest search engine in the world with more than three billion monthly searches.
The traditional SEO builds its search query around keywords while Social Media optimization (SMO) builds theirs on hashtags, keywords, and trending phrases. What’s more, increased engagement in the SMO efforts now yields more benefits for the traditional SEO in backlinks and SERP. It has arguably been said that social signals in the form of likes, share, comments, etc. can impact SEO rankings.
In this connection, we encourage SEO content creation for posting and scheduling on a social media marketing publishing tool for distribution on social platforms such as Facebook, Twitter, Instagram, Linkedin and Youtube to reach the target audience. The benefits are visitors are directed to social profiles as well as boost organic web traffic thus improving page ranking with quality leads for engagement that convert.
Who is talking about us online? What are being said about us - positive, negative or neutral? We listen to customers online and respond to their painpoints to earn their trust for positive visibility that ultimately boost sales and improve social signals.
Social Media Contests
How about developing social contests on social media networks such as Facebook, Twitter, Instagram, Linkedin, etc to increase traffic in a short period of time. We have the expertise to develop the most suitable contest on the appropriate social media platforms for brand awareness to build trust.
Social Media Management
In managing social media on various platforms for our clientele the journey begins with creating, scheduling, engaging and analyzing the content posted on social media platforms to support the total digital marketing campaign efforts to achieve the desired goals.
Setup & Custom Profile Design
At the instance of our clientele we re-design social profiles to make them more engaging for visitors that provide lead generation and conversion to grow a business with quality content and aesthetics that resonates with the brand tone.